Job Description
The Fredericksburg Standard is a respected and leading newspaper with a rich history of delivering reliable news and engaging content to our loyal readership. As we continue to grow and adapt to the evolving media landscape, we are seeking a talented and experienced advertising director to lead our advertising department and drive revenue growth.
Responsibilities
Develop and execute innovative advertising strategies to maximize revenue generation and meet sales targets.
Lead and motivate a team of advertising professionals, providing guidance, training and support to ensure exceptional performance.
Establish and maintain strong relationships with local businesses, agencies and clients, fostering partnerships and driving advertising sales.
Oversee the creation and implementation of effective advertising campaigns across print, digital and other relevant platforms.
Collaborate with the editorial team to identify opportunities for integrated advertising and sponsorship initiatives.
Stay informed about industry trends, competitor activities, and emerging advertising platforms to maintain a competitive edge.
Requirements
Proven track record of success in advertising sales and management, preferably within the newspaper industry or a related media organization.
Strong leadership skills with the ability to inspire and motivate a team to achieve targets and deliver exceptional results.
In-depth knowledge of advertising principles, market trends, and consumer behavior.
Excellent communication and negotiation skills, with the ability to build and maintain relationships with clients and stakeholders.
Proficiency in digital advertising platforms, social media advertising, and data analytics tools.
Strategic thinking and problem-solving abilities, with a keen eye for identifying new business opportunities.
Flexibility to adapt to a fast-paced and ever changing media environment.
Benefits
Competitive salary and commission structure, commensurate with experience and performance.
Comprehensive benefits package including health insurance, retirement plans, and vacation.
Opportunity to work with a dedicated and talented team in a dynamic and collaborative work environment.
Access to cutting-edge tools and resources to support advertising initiatives.
Opportunity for professional growth and career advancement.
How To Apply
If you are an experienced, results-driven Advertising Director seeking an exciting opportunity, email your resume, cover letter, and portfolio to ken@fredericksburgstandard.com. Include "Advertising Director Application [Your Name]" in the subject line. Only shortlisted candidates will be contacted for further consideration.
At the Fredericksburg Standard, we take pride in delivering impactful advertising solutions that connect businesses with our engaged audience. Join us and play a vital role in shaping the future of our advertising department while driving revenue growth. We look forward to hearing from you!