2023 LIGHT THE NIGHT CHRISTMAS PARADE A SUCCESS!

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A record crowd enjoyed a record number of entries for the 2023 Light The Night Christmas Parade, proudly presented by H-E-B.

 

According to data by Placer.ai, which was provided by the Fredericksburg Convention & Visitor Bureau, nearly 26,000 people attended the parade.

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"I was blown away by this year's 155 entries," said parade organizer Penny C. McBride. "We were pleasantly surprised by the record number of entries; then completely amazed at the quality of what our entrants produced. It was simply magical and we thank all of the organizations, business and individuals who generously gave their time and talents to create such a remarkable community spectacle."

 

The Placer.ai data, which counts unique cell phone registers, indicates 41% of the attendees reside in Gillespie County. The data-provider also determines demographic and economic data, using True Trade Area capturing, based on Census data. The average household income of parade guests is $96,000, with a median income of $67,000. Nearly 61% of attendees are White, 31% Hispanic or Latino, 3% Black and 2.5% Asian.The Chamber will soon have additional attendance and impact data to share.

 

The Fredericksburg Chamber of Commerce thanks our volunteers, sponsors, entrants and watchers for making the 2023 parade one for the record books. And, we thank the City of Fredericksburg and Gillespie County, who provide invaluable support. With out City and County employees, the parade simply would not happen.

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Stay tuned for information about the 2024 Light The Night Christmas Parade!