H-E-B RETURNS AS PRESENTING CHRISTMAS PARADE SPONSOR

 

The Fredericksburg Chamber of Commerce is pleased to announce H-E-B as the Presenting Sponsor of the Light The Night Christmas Parade.

 

“H-E-B has been a significant supporter of the parade for more than 15 years, increasing its investment to become our presenting partner since 2022,” said Chamber President & CEO Jim Mikula. “In addition to their financial support, H-E-B has enriched the parade with volunteer service by their store partners and on-site community engagement.”

 

The Light The Night Christmas Parade will roll down Fredericksburg’s beautifully-illuminated Main Street on Friday, December 6 at 6:30 p.m. In 2023, the parade had a record number of entries and was viewed by an in-person audience of more than 26,000 people, according to data collected by Placer.ai. The parade was also viewed live by 17,570 households on CBS Austin; and had 5,700 local livestream views.

 

“At the local level, our store partners look forward to being a part of the Christmas Parade all year. As a company, we are proud to support this beloved community event knowing it also supports the important workforce development initiatives of the Fredericksburg Chamber of Commerce,” said Top Store Leader Marilyn McNabb.

 

The Light The Night Christmas Parade will begin accepting entries online, on September 4. Reserved bleacher seating will go on sale on September 11. Visit this page beginning on those dates to enter and register.