HEB-CHAMBER PARTNERSHIP WINS GOLD PINNACLE AWARD
The Fredericksburg Chamber of Commerce’s Light The Night Christmas Parade and its title sponsor H-E-B won gold in the International Festival and Events Association (IFEA) Pinnacle Awards competition, which recognizes outstanding accomplishments and top-quality creative, promotional and operational materials produced by festivals and events around the world.
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The awards were presented on September 29 in Pittsburgh, Pennsylvania at the IFEA Annual Convention and Expo. IFEA’s Pinnacle Awards are presented in 62 diverse categories plus a Grand Pinnacle Award, which attract thousands of entries from more than a dozen countries.
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The Light The Night Christmas Parade won the gold award for Best Sponsor Partner (budgets less than $100,000) for its long-running partnership with H-E-B. “H-E-B has been a significant supporter of the parade for more than 15 years, increasing its investment to become our presenting partner since 2022,” said Chamber President & CEO Jim Mikula. “In addition to their financial support, H-E-B has enriched the parade with volunteer service by their store partners and on-site community engagement.”
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The Chamber also won two silver awards for Best TV Promotion and Best Individual Sponsorship Follow-Up Report, plus a bronze place finish for Best Full-Length TV Program for the live broadcast of the parade on CBS Austin. “In 2023, the Light The Night Christmas Parade was viewed by 17,570 households on CBS Austin,” said Mikula. “Having such a strong media partner provides immense value to the parade and promotes our community as a beautiful holiday destination.”
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"We extend our heartfelt congratulations to all of our Pinnacle Award winners for their exceptional contributions to this year’s competition,” said Steven Wood Schmader, CFEE, President & CEO of the IFEA. “The IFEA Pinnacle Awards recognize the outstanding achievements and top-tier creativity, promotional efforts, operational excellence, and community outreach demonstrated by festivals and events worldwide. By striving for the highest standards across all budget levels and regions, this competition not only elevates the quality of festivals and events globally but also shows how event producers can use innovation and creativity to achieve a higher level of success.”
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Headquartered in Boise, Idaho, the International Festivals & Events Association (IFEA) is The Premier Association Supporting and Enabling Festival & Event Professionals Worldwide. In partnership with global affiliates under the umbrellas of IFEA Africa, IFEA Asia, IFEA Australia, IFEA Europe, IFEA Latin America, IFEA Middle East (MENASA), and IFEA North America, the organization's common vision is for "A Globally United Industry that Touches Lives in a Positive Way through Celebration." The Association offers the most complete source of ideas, resources, information, education and networking for festival and event professionals worldwide.
Fredericksburg, Texas
A Fredericksburg Chamber Signature Event Presented by H-E-B
2024
Light The Night Christmas Parade
Friday, December 6, 2024
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This is the official page of the Fredericksburg Chamber of Commerce Light The Night Christmas Parade scheduled for the first Friday each December in Fredericksburg, Texas.